How it works
Three steps, then it runs on its own
Step 1
Add a competitor
Paste their website and tick the pages we suggest, like pricing, changelog and careers.
A competitor's website being typed in, then suggested pages being ticked.
Step 2
We store a clean copy
Each page is read, stripped of noise and saved as a baseline, then checked on your plan's schedule.
Two pages get a stored baseline and switch to Watching.
Step 3
You get a short note
When something real moves: what changed, why it matters to you and one thing to do.
A new change card slides into the feed.
Noise goes first
Before comparing, we remove navigation, footers, cookie banners, dates, "3 days ago" labels, visitor counters and session tokens. What is left is the content a person would actually read.
Stable or it does not count
When a page looks different from the stored copy, it is fetched again a few seconds later. If the two copies disagree, the check is skipped instead of producing a false alarm. Pages that keep flipping back and forth are marked noisy and need a bigger change to alert.
Only meaningful edits
A change needs a line of at least 20 characters added or removed, and more than 2% of the page's text to move. Price edits are the exception: a single number next to a $ or /mo is always worth telling you about.
Sorted by what matters
Price and plan changes, removed pages and new homepage headlines are marked High. New features and hiring bursts are Medium. Everything else is Low. On Pro, only High changes trigger an instant alert; the rest wait for your digest.
Explained, not dumped
Every change gets a two sentence summary, a line on why it matters to you as a competitor and one concrete suggestion. The full diff is a click away.
Day one value
Once a baseline exists, we compare it with the Internet Archive copy from about a month ago, when one exists, so your feed often has something in it on the first day.